Field notes
Articles
Long-form writing on the realities of each industry we build a pack for — how the work actually gets done, where generalist AI falls down, and what it takes to make it useful.
You tried ChatGPT once. Here's why it sounded like a corporate email.
The output was bad. But the reason it was bad isn't what you think. It's not an AI problem — it's a context problem. And context problems have solutions.
She Said She "Just Wants to Understand What It Would Look Like." Here's What That Actually Means.
Motivated and ready are not the same thing. In the 55+ specialty, the gap between them can swallow six months of careful follow-up if you misread which one you're sitting across from.
Donna Read 40 Pre-Approval Letters Last Month. She Remembers Three. Yours Isn't One of Them — Yet.
The pre-approval letter is the only document in a broker's workflow read by someone with no stake in the deal — a listing agent, thirty seconds, an opinion that lasts for years. Most AI output doesn't survive that read.
His X-Mod Moved From 0.94 to 1.18. Your AI Doesn't Know What That Sentence Means.
A renewal call, a cert request, and four days. The difference between an AI you can use and one you can't is whether it knows what a three-year development tail is — and why the endorsement has to be verified before the cert goes out.
The beneficiary designation is still in her late husband's name. Your AI doesn't know that's the most important thing in the room.
The pre-meeting letter isn't a financial document. It's a trust document. And every sentence either confirms you've been paying attention or reveals that you haven't.
Linda scheduled. One call. The script knew which tooth.
There's a difference between a recall reminder and a conversation. The unscheduled treatment in your practice is sitting in charts because the follow-up script doesn't sound like anyone actually knows the patient's situation.
Your AI Has Never Been Inside a House
Experienced agents who know their market cold keep getting generic AI output. The problem isn't the prompt — it's that the AI has never been briefed on the world you actually work in.